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Learn the basic of online sales before jumping into the Web
August 17, 2005 /
It’s possible to sell an endless variety of products and services over the Internet. No matter what you sell, however, an e-commerce site must provide the same basic services your customers would expect if they were doing business with you in person. If your site overcomes these three challenges, you will have a big advantage over your competition:
Help customers find what they need. Would you shop at a store where the items were disorganized, with no signs or guides? Of course not. Yet a surprising number of online stores make it difficult for customers to find what they need.
Full Story: http://sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2005/08/17/BUGAJE8NOF1.DTL&type=business
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