Classic Business Cases Live On at Harvard Business School – "What is it about these cases that makes them so enduring?"

Harvard Business School is famous for its case method of classroom teaching. Here is a look at some of the classic cases that have been taught to business leaders worldwide—and are still in use today.

Everyone talks about how quickly business changes, yet some HBS cases remain reliably relevant decades after they are written. We take a behind-the-scenes look at five cases that are at least twenty years old, are still regularly taught in MBA classes, and rank among the best-selling cases of all time.

To try to understand why these cases are so successful, we spoke with the professors who originally wrote them and with those who still teach them. In so doing, we sprang a cold call on the professors, a question we now invite you, our readers, to ponder as well:

"What is it about these cases that makes them so enduring?"

by Garry Emmons

Full Story: http://hbswk.hbs.edu/item.jhtml?id=4949&t=career_effectiveness&iss=y