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RightNow Technologies Inc. of Bozeman, MT updates CRM suite, adds telesales application

RightNow Technologies Inc. http://www.rightnow.com/ rolled out the latest version of its hosted CRM (customer relationship management) software service this week and introduced two new add-on products aimed at expanding the company’s telesales and customer self-service offerings.

RightNow 7.5 encompasses about three dozen updates, all of which were developed specifically to address customers’ feature requests, according to RightNow Chief Executive Officer Greg Gianforte. The new version tightens integration between RightNow Sales and Microsoft Outlook and improves data synchronization in RightNow’s offline client. New features in RightNow Marketing include the addition of SMS (Short Message Service) marketing as a delivery channel and more granular response-tracking mechanisms that can be embedded directly in e-mail messages and other customer communications.

Bozeman, Montana-based RightNow releases a major update of its marketing, sales and customer service applications about once a year. Unlike most hosted software providers, it does not automatically upgrade its 13,000 customers: It allows customers to remain on old versions indefinitely, until they choose to upgrade.

Full Story: http://www.computerpartner.nl/article.php?news=int&id=1188

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