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Memo to the CEO: Get Out More

July 20, 2005 /

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Remember the customer?

The heads of businesses need to get back with the customers. Tight business conditions over the past several years have caused more chief executive officers to make sure the internal workings of their organizations were humming correctly.

CEOs also were pressured by fallout from the Sarbanes-Oxley Act, which essentially makes them more personally liable for the validity of their company’s results, forcing them to spend more time inside to make sure that is the case.

But now, senior executives and managers say it is time for their chiefs to get back out with the customers.

BY : Chuck Martin

Full Story: http://www2.darwinmag.com/read/feature/jul05_ceocustomer.cfm

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