Selling for Survival

Forget the used-car-dealer image. The ability to show people that your product helps them succeed is a basic skill crucial to any venture

If I were creating a survival guide for entrepreneurs, the first lesson would be on selling. Yes, you have to learn to raise and manage money, create great products that your customers actually need, manage and motivate your employees, and so on. But the single most important skill that entrepreneurs don’t typically learn is how to seal the deal.

By Vivek Wadhwa

Full Story: http://www.businessweek.com/smallbiz/content/jul2005/sb20050712_573930.htm

(Many thanks to Al Jones for passing this along. Al adds:

"very true and something we’ve been overlooking in
entrepreneur training…" )