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The Newspaper of the Future

EVERY Little League player in this town of about 85,000 people can be a star. Regardless of how he or she hits or fields, each tyke and teenager is eligible for a personalized electronic trading card – replete with a picture, biography, statistics and an audio clip of the player philosophizing about the game – that can be posted on the Web site of the local newspaper, The Lawrence Journal-World.

"I don’t think of us as being in the newspaper business," said Dolph Simons, the editor and publisher of The Lawrence Journal-World.

Lawrencians buying tickets for University of Kansas football games can visit the same site, LJWorld.com http://ljworld.com/ , and find photographs offering sightlines from each of Memorial Stadium’s 50,000 seats. Law aficionados can find transcripts of locally significant court cases posted on the site and participate in live, online chats debating the pros or cons of some cases – sometimes with experts who are involved in the proceedings.

A related Web site, lawrence.com http://lawrence.com/ , is aimed at college readers. It allows visitors to download tunes from the Wakarusa Music Festival, find spirited reviews of local bars and restaurants and plunge into a vast trove of blogs, including the Gay Kansan in China Blogger, who recently had his first "disgusting" experience with a woman, to the Born-Again Christian Blogger, who offers videotaped huzzahs to the Nascar legend Dale Earnhardt Sr.

By TIMOTHY L. O’BRIEN

Full Story: http://www.nytimes.com/2005/06/26/business/yourmoney/26kansas.html?

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