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Venture Capital Rediscovers the Consumer Internet

IN 2002, Tod Francis, David Sze and George Zachary were a rare species in Silicon Valley. They were venture capitalists – V.C.’s – who believed that big money could still be made investing in Internet companies that catered to consumers, despite the billions that venture firms collectively lost in the late 1990’s on a long list of now forgotten Web start-ups like EthnicGrocer and the sports retailer MVP.com.

These days, though, they have plenty of company.

Every other venture capitalist one encounters in Silicon Valley now seems eager to reinvent himself as an expert who can spot hot new consumer-driven Internet ventures.

By GARY RIVLIN

Full Story: http://www.nytimes.com/2005/06/10/technology/10venture.html?

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