RightNow Technologies of Bozeman Wins CRM Magazine’s 2005 Service Leader Award for Second Consecutive Year

Editors Cite High Customer Satisfaction, Effective Problem-Solving,
Successful IPO, and Continued Sales Growth as Key Factors

RightNow(R) Technologies
(Nasdaq: RNOW) http://www.rightnow.com , a leading provider of on demand CRM software solutions, today
announced it has won CRM magazine’s 2005 Service Leader award in the web
self-service category. This is the second consecutive year that the magazine
has recognized RightNow as a Service Leader in this category and one of
several industry accolades RightNow has received this year.

CRM’s 2005 Service Leaders Awards recognize industry-leading providers in
a variety of categories, based on criteria that include company direction,
reputation for customer satisfaction, depth of functionality or services, and
marketshare. In bestowing this year’s award on RightNow, the editors cited
RightNow’s outstanding track record of customer satisfaction, its ability to
effectively solve its customers’ most pressing CRM challenges, its successful
initial public offering, and its continued sales growth.

"RightNow sells well because they solve problems for people," Allen Bonde,
president of research firm ABG, wrote in the magazine’s award notice. "The on
demand knowledge bases the company provides have proven intuitive to set up
and maintain for strapped support organizations, and have been received well
enough by customers to make the subscription model ring up happy returns for
RightNow."

The Service Leader award follows several other honors recently bestowed on
RightNow this year — including a 2005 Editor’s Choice award from Intelligent
Enterprise, a 1to1 Impact award from Pepper & Rogers Group, and a CODiE
finalist award for best CRM solution.

"While we have aggressively expanded our solutions portfolio to deliver
the industry’s most comprehensive on demand CRM suite, it is very gratifying
that we continue to be recognized for our ongoing leadership of the
self-service space we originally pioneered," Sean Forbes, vice president of
marketing and business development at RightNow, said. "It is also gratifying
CRM Magazine has independently validated the quality of the relationships we
build with our customers, in addition to the quality of the CRM technology
solutions we provide to them."

About RightNow Technologies, Inc.

RightNow (Nasdaq: RNOW) provides organizations with industry-leading on
demand CRM solutions to build customer-focused businesses. RightNow’s
acclaimed technology, comprehensive services and commitment to customer
success deliver high returns on investment for its customers. More than
1,200 organizations worldwide use RightNow solutions including British
Airways, British Telecom, Cisco Systems, Continental Tire North America,
John Deere, Nikon and the Social Security Administration. Founded in 1997,
RightNow is headquartered in Bozeman, Montana, with additional offices in
North America, Europe and Asia. For further information, please visit
http://www.rightnow.com.

RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ
is a registered trademark of the NASDAQ Stock Market.

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SOURCE RightNow Technologies, Inc.

Web Site: http://www.rightnow.com