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8 Mistakes To Avoid When Naming Your Business

April 13, 2005 /

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"For small to medium to national organizations, for events and fundraisers of any size, in any format – live, virtual or hybrid – the platform is built for scale."

When choosing a name for your new company, keep these tips in mind to help you find one that will work now–and in the future.

Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s off, even just a bit, the rest of the building is off, and the misalignment becomes amplified. So if you have that gnawing sense that choosing a name for your new business is vitally important, you’re right. With 18 years experience in the naming and branding business, I’ve witnessed the good, the bad and the really bad. To help you get off to a good start, read on to discover the top 8 mistakes I’ve found people make when it comes to choosing a name for their business:

By Phil Davis

Full Story: http://www.entrepreneur.com/article/0,4621,320682,00.html

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