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Strategies for Creating A Catchy Business Name

Question: I would love to start a small business selling the beaded jewelry I make. I’m thinking of calling it "Dress Me Up with Beaded Jewelry." How does that sound? What would a good business plan look like for someone starting out small?

— Lisa, Denver

Lisa: As fashion cycles go, beaded jewelry is hot. Bead stores are proliferating. Models draped in chunky beaded necklaces stare out from magazine pages. Someone is making money by artfully stringing beads.

So why not you? And why not "Dress Me Up with Beaded Jewelry?"

For one, the name is a mouthful and yet doesn’t say much. Do you see yourself selling online? Consider: http://www.DressMeUpwithBeadedJewelry.com isn’t the daintiest URL ever composed.

By PAULETTE THOMAS

Full Story: http://www.startupjournal.com/columnists/startupqa/20050228-qa.html?sjcontent=mail

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