Daschle, Thune and the Blog-Storming of South Dakota : Technology is changing politics

"David Kranz and Randell Beck, are you listening? Why doesn’t your paper pull out all of the stops investigating this story?" — Jason van Beek in a January, 2003 entry on his blog, South Dakota Politics.

At the end of January, newly-elected South Dakota Senator John Thune briefed his colleagues at a closed-door GOP retreat in West Virginia about the importance of blogging in contemporary politics. Thune earned his bragging rights by defeating former Senate Minority Leader Tom Daschle this past November, in a race where conservative bloggers played a small but important role. But the story that Thune has to tell isn’t anything like earlier political blog successes such as the Dean for America campaign blog or DailyKos.

The blogging efforts on behalf of Thune’s Senate campaign didn’t cause greater civic participation or bring in piles of small donations. Instead nine bloggers — two of whom were paid $35,000 by Thune’s campaign — formed an alliance that constantly attacked the election coverage of South Dakota’s principal newspaper, the Sioux Falls Argus Leader. More specifically, their postings were not primarily aimed at dissuading the general public from trusting the Argus’ coverage. Rather, the work of these bloggers was focused on getting into the heads of the three journalists at the Argus who were primarily responsible for covering the Daschle/Thune race: chief political reporter David Kranz, state editor Patrick Lalley, and executive editor Randell Beck.

By Jan Frel

Full Story: http://www.personaldemocracy.com/node/378