Some of the Best Marketing Ideas Ever

The success or failure of most businesses can be tied directly to the effectiveness – or ineffectiveness – of their marketing programs. Yet most business owners have little or no understanding of the factors that make or break a marketing campaign. Often perceived as more art than science, collateral material and promotions are often evaluated on such criteria, as “I like this” or “what will it cost?” rather than objective analysis and what kind of return can be expected.

Business owners and executives like facts and figures. After all, they are nice and neat to work with. But marketing, well, there are all those pictures and fonts. Not to mention the plethora of colors, format possibilities, and the endless stream of sales reps vying for your advertising dollar. It’s easy to get lost in all those options. What in the world is one to do?

by Mitzi Crall

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