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Discovering the freedom of wireless technologies
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When Alison Fillmore decided to move to Chatham and start her website graphic design business, Vervaine, she worried that keeping in touch with clients in Boston would be difficult and that she would be tied to her desk.
”It used to be that you needed to be in the city to be close to your clients," she says. ”As a small-business owner, I need to be accessible all the time not only for clients, but for Web developers and writers and other contractors I work with."
But a few strategic moves to incorporate wireless technologies into her business have given her a distinct advantage over competitors while allowing her to enjoy the Cape Cod lifestyle.
Fillmore relies on the WiFi capabilities of her Apple iBook at home and in Boston. She has a wireless network set up at home, and she searches for WiFi hotspots around town when she visits clients with her online portfolio.
Fillmore is just one of a growing legion of small-business owners relying on wireless technology to compete against larger companies. They employ combinations of cellphone/PDAs, BlackBerries, laptops enabled with wireless LAN cards or cell-service cards, and GPS devices.
By Sandra Gittlen, Globe Correspondent
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