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Reader’s Digest Optimizes Service Quality and Reduces Costs With RightNow’s (Bozeman, MT) On Demand CRM Technology

January 16, 2005 /

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"For small to medium to national organizations, for events and fundraisers of any size, in any format – live, virtual or hybrid – the platform is built for scale."

RightNow® Technologies (Nasdaq: RNOW – http://www.rightnow.com/ ), a leading provider of on demand CRM software solutions, today announced that global publishing giant Reader’s Digest Association has successfully implemented RightNow’s on demand CRM technology to dramatically improve service quality and reduce operational costs.

Full Story: http://biz.yahoo.com/prnews/050110/lam018_1.html

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