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Campaign hopes to boost Iowa’s self-esteem – Iowa: feel good about yourself.
That’s the message the Iowa Economic Development Department will begin promoting in the next couple of weeks, with reminders about Iowa’s strong schools, safe neighborhoods, parks, trails and cultural activities.
The advertising campaign’s purpose is to boost Iowa’s population by keeping and attracting workers, which is key to keeping and attracting good businesses. A statewide surge is self-esteem is a side benefit.
"We want businesses to know what we have to be proud of," said Tina Hoffman, spokeswoman for the Iowa Department of Economic Development.
By DONNELLE ELLER
REGISTER BUSINESS WRITER
Full Story: http://desmoinesregister.com/apps/pbcs.dll/article?AID=/20050114/NEWS08/50114014/1001
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