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Entertaining Web Sites Promote Products Subtly
December 23, 2004 /
MARKETERS usually try to slip their names into every conceivable venue – like cellphone screens, bathroom posters and TV shows via product placement. But there are times when an ad that almost disguises its sponsor can be more effective.
Many of these ads have taken the form of specialty Web sites, like http://www.subservientchicken.com, which is intended to entrance visitors with humor, video or games.
By NAT IVES
Full Story: http://www.nytimes.com/2004/12/22/business/media/22adco.html?oref=login&oref=login
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