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Why Good Companies Fail

So you’ve built a good company…perhaps even a "great" one and the future looks bright. Did you know, however, that the average life of a corporation is only 14 years and growing shorter. I recently had the good fortune to hear Dr. Jagish Sheth speak at the Mid-Winter Conference for the Society of Consulting Psychology. Jag, as he likes to be called, is the Kellstadt Professor of Marketing Strategy at Emory University School of Business and the author of "The Rule of Three: Surviving and Thriving in Competitive Markets," and several other books. He also consults with Fortune 50 companies and others worldwide at the CEO and Board level. He has conducted extensive research into the factors that contribute to building great companies. He contends that every market will be dominated by three major players, with small specialty players filling niche markets, and any company caught in the middle will be swallowed up or destroyed. Think…McDonalds, Burger King and Wendy’s or Nike, Adidas and Reebock.

Carl Robinson, Ph.D., Advanced Leadership Consulting

Full Article: http://www.nwen.org/venturer/1204/article4.htm

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